Life At
The Lake

SOUTHSHORE

Despite having the number one school district in the state and great access to highways, employment centers, shopping and other amenities, its low visibility means this community is a destination location. Luckily, it also has close proximity to a large reservoir—something very unusual for Colorado, and something we saw as an immediate key differentiator. Therefore, the strategy is to claim the reservoir as a major community amenity, highlighted through the use of the tagline: “Life at the Lake.”